Coff / New work / 001
In development
Coffee.
Not the rush.
COFF PROTEIN BLACK
The brief from coffee lovers: the taste of great black coffee and steadier energy through the day, without chasing the caffeine high-and-dip. We’re exploring whether a decaf-and-protein coffee can answer it.
Concept visualization · formulation in development
01 / The daily ritual
The cup you love. A different rhythm.
- 01Great coffee is still the point.
- 02The next caffeine high doesn’t have to be.
- 03Now imagine protein in that cup.
[ Our goal: coffee character, less caffeine, protein in development. ]
COFF Protein Black In development
Concept visualization · appearance is a development goal
02 / Why this exists
Why make coffee for the long day?
Not another caffeine chase.
A ritual with more room.
You may want the coffee break at 2 p.m. without another caffeine hit. We’re developing this concept around that daily moment, with coffee taste and a meaningful protein component as the goal. The formula is still being tested.
[ Energy and “no crash” effects have not been established. ]
03 / What we’re exploring
More from
the cup.
Three parts of one daily-coffee idea. Tap each line to see what we’re working on.
01Decaf coffee
A decaf foundation for a cup that isn’t built around a caffeine hit.
02Protein system
We’re exploring how protein could fit into a real coffee break without a shake-like texture. Ingredients and amount are not final.
03Coffee experience
Aroma, body, and the way it drinks all matter. The cup still has to be worth coming back to.
The daily cup we’re working toward COFF Protein Black
[ Formulation and specifications pending. ]
04 / Two ways to take it
Hot.
Iced.
Still coffee.
We’re exploring hot and iced ways to make the coffee ritual fit different moments. Move the control to see the two serving concepts.
Hot concept
[ Serving formats are development targets. ]
05 / The coffee test
Looks like coffee.
Has to taste like it.
The visual target is a familiar black cup. Flavor and texture matter just as much. These are concept illustrations, not finished-product photos or measured samples.
01 Black decaf
02 COFF Protein Black Development target
03 What people might expect Abstract category reference
[ No finished product or competitor sample is depicted. ]
06 / Why Coff
Coffee is more than caffeine.
We’re making room for a different daily ritual.
[ A development ambition, not a proven energy outcome. ]
07 / First pour
Be first to hear
what’s brewing.
Follow our decaf-and-protein coffee in development. Get Protein Black development news and first word if it launches.
COFF Protein Black · In development
Be first to hear what’s brewing.
Get Protein Black development news and first word if it launches.
08 / A new chapter
COFF
PROTEIN
BLACK.
For the coffee. Not the caffeine chase.
In development · Coming soon
Keep me posted Explore Coff decaf