Decaf, with intention.

Choosing decaf should still feel like choosing great coffee. Coff brings together thoughtfully selected decaf coffees with clear information about what is in each bag.

Our first two coffees are No. 01 Paper Sun, a medium-roast Peruvian decaf, and No. 02 Blue Arcade, a dark-roast decaf whose origin varies with availability. Both are available as 12 oz whole bean, with a distinct name, number, and label to make reordering simple.

• Coffee first. Flavor and the daily ritual lead.
• Clear identity. Each coffee has a name, number, and recognizable label.
• Plain facts. We tell you the origin and decaf process we can verify.
• Flavor standards. We choose coffees for the cup, not just the decaf label.

It is coffee, with a little less caffeine. The period is on purpose.